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Your Location-Based Data Practice: To Build or Buy? The Pros and Cons
…location-based data as a strategic asset? If not, let’s chat. Here’s my email address: markailsworth@simmachines.com. Let’s talk about how location data + segmentation can be a game-changer for your business…….
Location-Based Data for Customer, Advertising, and Competitive Insights
Location-Based Data for Customer, Advertising, and Competitive Insights By Mark Ailsworth Today’s modern marketers are expected to be data-driven, with every choice backed by a data component which guides decision……
When the Market Changes and Your Segmentation Doesn’t
…is that it is dynamic (versus static) and as new signals come in about customers, individuals are moved between segments. For example, if you are a national restaurant chain and……
What is the Right Granularity for Your Segmentation?
...and banners for the programmatic display teams. A sub-sub-sub segment might be Home Entertainment->Gaming->Sports Games->Football. Different granularity needs lead to multiple segmentation models As you can see from the above……
When to Refresh Your Audience Segmentation? (Note: It Doesn’t Have to Be Tied to the Calendar Anymore)
…media mix, messaging, and maybe even your goals. So, it’s more about how fast your marketing can re-align to new segmentation rather than waiting for an annual or biannual refresh…….
What is Predictive Segmentation And Why Does It Matter
...for? Reach out now via our online form, email us directly at info@simmachines.com, or call us now at 260-632-7378. Let’s chat so that we can answer any questions you have……
We Can Tell You If You Need to be Concerned—or Not Worry at All—If iOS14’s New Change Will Impact Your Location-Based Data Marketing Programs
…than customer insights…location-data that drives targeting, message personalization, measurement, and optimization will all be affected. If your brand leverages location-based data—either through 3rd parties that use it or via your……
Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy?
…year-over-year or quarter-over-quarter data that is anywhere near valid right now. Who are the new customer segments for your location-based business? What’s the market share of your “buy-online-pickup-at-the-store” segment versus……
Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong?
…This is the simplest approach and doesn’t require advanced analytics. Customers are divided up by basic attributes such as demographics or location. They are base-level at best and may have……
How Good is Your Customer Segmentation? Grade Yourself.
…change behavior and preferences… Your segmentation can’t be a “set-it-and-forget” once a year exercise. Assignment score (pick one) +1 point if segment assignment is set annually (or even less often)……
