What is Predictive Segmentation And Why Does It Matter By Danny Shayman Summary: Predictive segmentation is a modern approach to grouping customers by their propensity to take action, such as
Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data
Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.
Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.
Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.
Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.
The Value of Explainability in Artificial IntelligenceAI applications are finding a role in many business processes. Machine learning algorithms add speed, precision and automation to enable companies to drive improved
As a CMO, who has been supporting CMO’s for 25 years with hundreds of analytic and data driven marketing campaigns across multiple industries, I am all too familiar with the latency inherent in the CRM campaign process of large enterprises.
ISID Launches Provision of Explainable AI (XAI) Solution “simMachines” Information Services International-Dentsu, Ltd. announces that it is the first company in Japan to become a distribution partner of the Explainable Artificial Intelligence (XAI) solution “simMachines” developed and provided by simMachines, Inc.