Dynamic Predictive Segmentation Will Upgrade Retailers Relevancy with Shoppers

Dynamic Predictive Segmentation Will Upgrade Retailers Relevancy with ShoppersRetailers Emails are Misfires for Many Holiday Shoppers - Dynamic Predictive Segmentation Will Help It's well known that the "Amazon effect" is

Machine Learning with Transparency Changes the Art of the Possible in Marketing

Machine Learning with Transparency Changes the Art of the Possible in MarketingMost marketers are just beginning to explore machine learning applications.  Machine learning is already providing tremendous analytic efficiency gains

Marketers Need Granular Transparency Behind Machine Learning Predictions

Marketers Need Granular Transparency Behind Machine Learning Predictions Demand for explainable AI over the last year has started to ramp up from a variety of perspectives. DARPA, the Defense Advanced

McKinsey’s 2016 Analytics Study Defines the Future of Machine Learning

  08/22/2017   Dave Irwin   Retail   No comments

McKinsey’s 2016 Analytics Study Defines the Future of Machine Learning Forbes Tech, December 18, 2016 This is a synopsis of key findings from McKinsey Global Institute’s Study: The Age of

How Artificial Intelligence Will Invade Retail

  08/22/2017   Dave Irwin   Retail   No comments

How Artificial Intelligence Will Invade Retail ARC, March 2017 The base-line fact: retailers and ecommerce brands have more data available to them than ever before. The data is increasing by