When the Market Changes and Your Segmentation Doesn’t

When the Market Changes and Your Segmentation Doesn’t By Mark Ailsworth Segmentation. Personas. Targetable audiences. These are all examples of the way a company views its customers. And the way

What is the Right Granularity for Your Segmentation? 

What is the Right Granularity for Your Segmentation?  By Danny Shayman There are two primary reasons that most marketing organizations segment their customers. First, it helps to break down the

How Good is Your Customer Segmentation? Grade Yourself.

How Good is Your Customer Segmentation? Grade Yourself. by Danny Shayman It’s absolutely imperative to get segmentation right because of the cascading business decisions made based on how you divide

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong?

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong? by Danny Shayman To even suggest that your entire customer base should be messaged

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy?

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data