How Many of These 7 Marketing Use Cases for Location-Based Data Are You Using?

How Many of These 7 Marketing Use Cases for Location-Based Data Are You Using? By Daniel Shayman              You don’t need to be a location-based business—such as a

Your Location-Based Data Practice: To Build or Buy? The Pros and Cons

Your Location-Based Data Practice: To Build or Buy? The Pros and Cons By Mark Ailsworth Leveraging data has become the norm for marketers these days. In fact, there really aren’t

Location-Based Data for Customer, Advertising, and Competitive Insights

Location-Based Data for Customer, Advertising, and Competitive Insights By Mark Ailsworth Today’s modern marketers are expected to be data-driven, with every choice backed by a data component which guides decision

What is Predictive Segmentation And Why Does It Matter

What is Predictive Segmentation And Why Does It Matter By Danny Shayman Summary: Predictive segmentation is a modern approach to grouping customers by their propensity to take action, such as

When the Market Changes and Your Segmentation Doesn’t

When the Market Changes and Your Segmentation Doesn’t By Mark Ailsworth Segmentation. Personas. Targetable audiences. These are all examples of the way a company views its customers. And the way

What is the Right Granularity for Your Segmentation? 

What is the Right Granularity for Your Segmentation?  By Danny Shayman There are two primary reasons that most marketing organizations segment their customers. First, it helps to break down the

How Good is Your Customer Segmentation? Grade Yourself.

How Good is Your Customer Segmentation? Grade Yourself. by Danny Shayman It’s absolutely imperative to get segmentation right because of the cascading business decisions made based on how you divide

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong?

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong? by Danny Shayman To even suggest that your entire customer base should be messaged

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy?

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data