Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.
The Value of Explainability in Artificial IntelligenceAI applications are finding a role in many business processes. Machine learning algorithms add speed, precision and automation to enable companies to drive improved
Facebook recently announced that it will no longer support 3rd Party Data Partner Categories or enable advertisers to create campaigns against custom audiences in their platform due to privacy regulations.
According to CIO Magazine, May 2nd, 2018, major brands are intensely searching for explainable AI solutions for several reasons spanning guarding against ethical and regulatory breaches to understanding when to override machine based decisions or how to improve them in the future.
Similarity is a machine learning method that uses a nearest neighbor approach to identify the similarity of two or more objects to each other based on algorithmic distance functions.
Market segmentation is one of the most basic arms of business strategy. Firms bundle customers to understand their preferences, manage relationships with them, improve product and service offerings, and assess risk.
Marketers are missing opportunities when they use static segmentation, which is not predictive of customer behavior and fails to take customer context into account.
Welcome to the rebirth of AI. Computational experts have taken inspiration from cognitive neuroscience for decades, but technical advances leading to the proliferation of data, efficient storage methods for it, faster processing techniques, and accessible scripting languages have brought classic algorithms to the forefront of cutting edge technology.
Machine learning helps level the playing field for all marketers if applied effectively, because it can quickly be deployed at speed and scale within critical areas of the business – such as preventing high value customers from leaving or more effectively attracting and delighting high value customers through more relevant dialogs.