What is Explainable AI (XAI)? The black box challenge surrounding machine learning has been discussed at length for years for one main reason – the need for trust.
When to Refresh Your Audience Segmentation? (Note: It Doesn’t Have to Be Tied to the Calendar Anymore) By Mark Ailsworth Marketers…have you refreshed your audiences since the start of the
We Can Tell You If You Need to be Concerned—or Not Worry at All—If iOS14’s Change Will Impact Your Location-Based Data Marketing Programs By Mark Ailsworth Back in June, Apple
Your Location-Based Data Practice: To Build or Buy? The Pros and Cons By Mark Ailsworth Leveraging data has become the norm for marketers these days. In fact, there really aren’t