Explainable AI

  04/12/2018   Dave Irwin

What is Explainable AI (XAI)? The black box challenge surrounding machine learning has been discussed at length for years for one main reason – the need for trust.

Recent Articles

Top Applications of AI in Marketing

  06/17/2019   David Irwin   Marketing

The Top Applications of AI in MarketingArtificial intelligence once seemed like it was reserved for science fiction; something people could imagine, but not actually use. However, AI has been around

Dynamic Customer Segmentation: The Next Evolution in Marketing

  05/17/2019   David Irwin   Blog, Marketing

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

How Explainable Machine Learning Enhances Credit Card Fraud Prevention

  04/24/2019   Dave Irwin   Blog, Financial, Fraud, Retail

Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.