Churn Prevention Large international telecommunications provider needed to reduce churn for pre-paid phone cards. Read
You Don’t Have to Sacrifice Machine Learning Precision for ExplainabilityArtificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando,
Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.
The Value of Explainability in Artificial IntelligenceAI applications are finding a role in many business processes. Machine learning algorithms add speed, precision and automation to enable companies to drive improved
As a CMO, who has been supporting CMO’s for 25 years with hundreds of analytic and data driven marketing campaigns across multiple industries, I am all too familiar with the latency inherent in the CRM campaign process of large enterprises.
Predictive analytics plays an important role in the banking industry when it comes to fraud prevention, risk assessment, and more. Discover how explainable AI can enhance the functions predictive analytics serves in banking.
Facebook recently announced that it will no longer support 3rd Party Data Partner Categories or enable advertisers to create campaigns against custom audiences in their platform due to privacy regulations.
According to CIO Magazine, May 2nd, 2018, major brands are intensely searching for explainable AI solutions for several reasons spanning guarding against ethical and regulatory breaches to understanding when to override machine based decisions or how to improve them in the future.
In Cognilytica Research’s briefing note on simMachines, January, 2018, it highlights the black box challenge of today’s AI machine learning technologies and the fundamental problems lack of explainability causes.
Similarity is a machine learning method that uses a nearest neighbor approach to identify the similarity of two or more objects to each other based on algorithmic distance functions.