Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.
Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.