When the Market Changes and Your Segmentation Doesn’t

When the Market Changes and Your Segmentation Doesn’t By Mark Ailsworth Segmentation. Personas. Targetable audiences. These are all examples of the way a company views its customers. And the way

What is the Right Granularity for Your Segmentation? 

What is the Right Granularity for Your Segmentation?  By Danny Shayman There are two primary reasons that most marketing organizations segment their customers. First, it helps to break down the

How Good is Your Customer Segmentation? Grade Yourself.

How Good is Your Customer Segmentation? Grade Yourself. by Danny Shayman It’s absolutely imperative to get segmentation right because of the cascading business decisions made based on how you divide

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong?

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong? by Danny Shayman To even suggest that your entire customer base should be messaged

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy?

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data

LEVERAGE ONE-TO-ONE A/B MEASUREMENT TO DRIVE INCREMENTAL UPLIFT

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

Top Applications of AI in Marketing

  06/17/2019   David Irwin   Marketing

The Top Applications of AI in MarketingArtificial intelligence once seemed like it was reserved for science fiction; something people could imagine, but not actually use. However, AI has been around

Dynamic Customer Segmentation: The Next Evolution in Marketing

  05/17/2019   David Irwin   Blog, Marketing

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

Uncover Actionable Insights Using XAI

Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.

You Don’t Have to Sacrifice Machine Learning Precision for Explainability

Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.