Dynamic Customer Segmentation: The Next Evolution in Marketing

  05/17/2019   David Irwin   Blog, Marketing

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

How Explainable Machine Learning Enhances Credit Card Fraud Prevention

  04/24/2019   Dave Irwin   Blog, Financial, Fraud, Retail

Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.

Uncover Actionable Insights Using XAI

Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.

You Don’t Have to Sacrifice Machine Learning Precision for Explainability

Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.

How Machine Learning Benefits Ad Targeting

Ad spend efficiency in online advertising has never been more important.  Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately.  The result is poor measurement and ad waste.

The Value of Explainability in Artificial Intelligence

The Value of Explainability in Artificial IntelligenceAI applications are finding a role in many business processes. Machine learning algorithms add speed, precision and automation to enable companies to drive improved

How XAI Enhances Predictive Analytics in Banking

  07/03/2018   Dave Irwin   Blog, Financial, Fraud, Marketing

Predictive analytics plays an important role in the banking industry when it comes to fraud prevention, risk assessment, and more. Discover how explainable AI can enhance the functions predictive analytics serves in banking.

How GDPR is Going to Change Digital Advertising

Facebook recently announced that it will no longer support 3rd Party Data Partner Categories or enable advertisers to create campaigns against custom audiences in their platform due to privacy regulations.

CIO Journal Coverage

According to CIO Magazine, May 2nd, 2018, major brands are intensely searching for explainable AI solutions for several reasons spanning guarding against ethical and regulatory breaches to understanding when to override machine based decisions or how to improve them in the future.

Explainable AI is Responsible AI

In Cognilytica Research’s briefing note on simMachines, January, 2018, it highlights the black box challenge of today’s AI machine learning technologies and the fundamental problems lack of explainability causes.