In Cognilytica Research’s briefing note on simMachines, January, 2018, it highlights the black box challenge of today’s AI machine learning technologies and the fundamental problems lack of explainability causes.
Most marketers are just beginning to explore machine learning applications. Machine learning is already providing tremendous analytic efficiency gains and increased precision.
Demand for explainable AI over the last year has started to ramp up from a variety of perspectives. DARPA, the Defense Advanced Research Projects Agency, for example, has been calling for more explainable machine learning models that human users can understand and trust.