Location-Based Data for Customer, Advertising, and Competitive Insights

Location-Based Data for Customer, Advertising, and Competitive Insights By Mark Ailsworth Today’s modern marketers are expected to be data-driven, with every choice backed by a data component which guides decision

What is Predictive Segmentation And Why Does It Matter

What is Predictive Segmentation And Why Does It Matter By Danny Shayman Summary: Predictive segmentation is a modern approach to grouping customers by their propensity to take action, such as

When the Market Changes and Your Segmentation Doesn’t

When the Market Changes and Your Segmentation Doesn’t By Mark Ailsworth Segmentation. Personas. Targetable audiences. These are all examples of the way a company views its customers. And the way

What is the Right Granularity for Your Segmentation? 

What is the Right Granularity for Your Segmentation?  By Danny Shayman There are two primary reasons that most marketing organizations segment their customers. First, it helps to break down the

How Good is Your Customer Segmentation? Grade Yourself.

How Good is Your Customer Segmentation? Grade Yourself. by Danny Shayman It’s absolutely imperative to get segmentation right because of the cascading business decisions made based on how you divide

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong?

Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong? by Danny Shayman To even suggest that your entire customer base should be messaged

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy?

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data

LEVERAGE ONE-TO-ONE A/B MEASUREMENT TO DRIVE INCREMENTAL UPLIFT

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

Dynamic Customer Segmentation: The Next Evolution in Marketing

  05/17/2019   David Irwin   Blog, Marketing

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

How Explainable Machine Learning Enhances Credit Card Fraud Prevention

  04/24/2019   Dave Irwin   Blog, Financial, Fraud, Retail

Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.