Machine Learning with Transparency Changes the Art of the Possible in Marketing

Most marketers are just beginning to explore machine learning applications.  Machine learning is already providing tremendous analytic efficiency gains and increased precision.

Marketers Need Granular Transparency Behind Machine Learning Predictions

Demand for explainable AI over the last year has started to ramp up from a variety of perspectives. DARPA, the Defense Advanced Research Projects Agency, for example, has been calling for more explainable machine learning models that human users can understand and trust.