When the Market Changes and Your Segmentation Doesn’t By Mark Ailsworth Segmentation. Personas. Targetable audiences. These are all examples of the way a company views its customers. And the way
What is the Right Granularity for Your Segmentation? By Danny Shayman There are two primary reasons that most marketing organizations segment their customers. First, it helps to break down the
Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data
Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.
Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.
Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.
The Value of Explainability in Artificial IntelligenceAI applications are finding a role in many business processes. Machine learning algorithms add speed, precision and automation to enable companies to drive improved
As a CMO, who has been supporting CMO’s for 25 years with hundreds of analytic and data driven marketing campaigns across multiple industries, I am all too familiar with the latency inherent in the CRM campaign process of large enterprises.
simMachines provides companies with significant performance advances through marketing optimization, unparalleled predictions, and customer experience optimization. According to Arnoldo Müller-Molina, Founder of SimMachines, “The OPTin Network is creating a massively single source data management platform. This is an ideal ‘big data’ treasure trove to unleash SimMachines’ Explainable AI technology.”