News
Top Applications of AI in Marketing
…including Microsoft, IBM, and Amazon. When asked to guess a face’s gender, systems made error rates of: Less than 1% for light-skinned men 35% for darker-skinned women If applied to……
How GDPR is Going to Change Digital Advertising
…custom modeled audience creation. As a result, custom modeled audiences, using an advertisers’ first, second and thirty party data, are now the “new normal” for creating ad campaigns that reach……
How Machine Learning Benefits Ad Targeting
…digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste…….
Explainable AI is Responsible AI
…an absolutely necessary part of making AI work practically in real-world business and mission-critical situations. Without it, AI will be used for either trivial activities or not at all.” Once……
How Machine Learning Benefits Marketing
…select and activate audiences for campaigns, execute and measure results, and then integrate findings into their next campaign. Latency, lack of precision or relevancy, and an inability to apply learnings……
SIMMACHINES ANNOUNCES NEW BOARD MEMBERS & COMPLETION OF SERIES A FUNDING ROUND
Chicago, Illinois, USA – April 3, 2019 – simMachines, Inc., the leader in Explainable AI / Machine Learning (XAI) applications, announced the addition of John Morris, former CEO of Cleversafe,……
simMachines is a 2019 Edison Award Winner in the Artificial and Human Intelligence Category
...and trust behind every prediction. For more information on simMachines, Predictions with the Why®, call (260) 632-7378 or visit www.simmachines.com. Media Contact Dave Irwin Chief Marketing Officer davidirwin@simmachines.com 630.660.7320……
AI & Machine Learning In Fraud Detection
…organization notes that a consumer’s digital persona influences their level of fraud risk: offline customers, for instance (such as people shopping at brick-and-mortar enterprises) are exposed to less fraud potential,……
CIO Journal Coverage
…without interrupting or replacing existing algorithms. “Explainability as a Service” This concept is a valid approach for any enterprise interested in allowing for flexibility in methods and approaches to extend.…..
IDMWORKS partners with simMachines to revolutionize identity and access management (IAM)
…behind every prediction. For more information on simMachines, Predictions with the Why®, call (260) 632-7378 or visit www.simmachines.com. For press inquiries, please contact: David Irwin Chief Marketing Officer davidirwin@simmachines.com 630-660-7320……
