ISID Launches Provision of Explainable AI (XAI) Solution “simMachines”

…behind every prediction. For more information on simMachines, Predictions with the Why®, call (260) 632-7378 or visit www.simmachines.com. For press inquiries, please contact: David Irwin Chief Marketing Officer davidirwin@simmachines.com 630-660-7320……

Increase Campaign Precision and Relevancy with Dynamic Predictive Audiences

…data companies, publishers and media platforms. In just 5 clicks and 3 minutes, Dynamic Predictive Audiences generates audience segments across the U.S. population that are both immediately actionable and highly……

AI Enabled Customer Segmentation Will Transform Marketing

…high expectations for customer experience. Every time they come across an improved experience, they expect and demand it for all interactions to follow. All the more so, marketers need to……

How XAI Enhances Predictive Analytics in Banking

  07/03/2018   Dave Irwin   Blog, Financial, Fraud, Marketing

…of uses and applications. However, when examining when and why those algorithms make inaccurate predictions, knowing what is contributing to the inaccuracy is highly valuable for tweaking the models accordingly…….

How Artificial Intelligence Will Invade Retail

  08/22/2017   Dave Irwin   Retail

…data and applying it to real-time and real world decisions? That’s the hard part. Marketing and advertising is the first area that Retailers will take advantage of artificial intelligence capabilities…….

Dynamic Predictive Segmentation Will Upgrade Retailers Relevancy with Shoppers

  11/30/2017   Dave Irwin   Blog, Marketing, Retail

…this problem, and it’s time for the retail industry to take notice and take action. It’s still early days for the adoption of machine learning for marketing, but it absolutely……

How Explainable Machine Learning Enhances Credit Card Fraud Prevention

  04/24/2019   Dave Irwin   Blog, Financial, Fraud, Retail

…part of it, such as an email, to gain access to financial accounts, identity theft can cause extensive damage. This is a growing area of concern already โ€‹costing approximately $16B……

Key Trends in Machine Learning and AI

  08/22/2017   Dave Irwin   Marketing

…will be soon. However, understanding the “why” behind the “what” is another critical component of Artificial Intelligence. Trust and transparency are absolutely critical in a world of ML and AI…….

Revealing the Secrets of AI or Killing Machine Learning?

  08/22/2017   Dave Irwin   Financial

…used to make credit or insurance decisions must be explainable to consumers. Business and organizations that were previously reliant on non-compliant algorithms now have an urgent need for compliant ones…….

Machine Learning with Transparency Changes the Art of the Possible in Marketing

…are capable of using massive amounts of historical data to predict future sales, product demand, inventory, media consumption, spending patterns, and campaign response, just to name a few. By understanding……