How Artificial Intelligence Will Invade Retail
The base-line fact: retailers and ecommerce brands have more data available to them than ever before. The data is increasing by exponential factors as more endpoints are created to track consumers and their ever-changing behavior. The sources of data are endless. The correlation and causation opportunities—connecting the lines—are countless. Making sense of that data and applying it to real-time and real world decisions? That’s the hard part. Marketing and advertising is the first area that Retailers will take advantage of artificial intelligence capabilities.