Marketing
LEVERAGE ONE-TO-ONE A/B MEASUREMENT TO DRIVE INCREMENTAL UPLIFT
Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.
Top Applications of AI in Marketing
The Top Applications of AI in MarketingArtificial intelligence once seemed like it was reserved for science fiction; something people could imagine, but not actually use. However, AI has been around
Dynamic Customer Segmentation: The Next Evolution in Marketing
Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.
Uncover Actionable Insights Using XAI
Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.
You Don’t Have to Sacrifice Machine Learning Precision for Explainability
Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.
How Machine Learning Benefits Ad Targeting
Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.
The Value of Explainability in Artificial Intelligence
The Value of Explainability in Artificial IntelligenceAI applications are finding a role in many business processes. Machine learning algorithms add speed, precision and automation to enable companies to drive improved
How Machine Learning Benefits Marketing
As a CMO, who has been supporting CMO’s for 25 years with hundreds of analytic and data driven marketing campaigns across multiple industries, I am all too familiar with the latency inherent in the CRM campaign process of large enterprises.
OPTin Advertising Network to use SimMachines Artificial Intelligence
simMachines provides companies with significant performance advances through marketing optimization, unparalleled predictions, and customer experience optimization. According to Arnoldo Müller-Molina, Founder of SimMachines, “The OPTin Network is creating a massively single source data management platform. This is an ideal ‘big data’ treasure trove to unleash SimMachines’ Explainable AI technology.”
How XAI Enhances Predictive Analytics in Banking
Predictive analytics plays an important role in the banking industry when it comes to fraud prevention, risk assessment, and more. Discover how explainable AI can enhance the functions predictive analytics serves in banking.
