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Explainable AI

04/12/2018 Dave Irwin

What is Explainable AI (XAI)? The black box challenge surrounding machine learning has been discussed at length for years for one main reason – the need for trust.

Location-Based Data for Customer, Advertising, and Competitive Insights

08/13/2020 Mark Ailsworth Blog, Marketing, Marketing Use Cases, Media, Uncategorized, Use Cases

Location-Based Data for Customer, Advertising, and Competitive Insights By Mark Ailsworth Today’s modern marketers are expected to be data-driven, with every choice backed by a data component which guides decision

What is Predictive Segmentation And Why Does It Matter

07/15/2020 Daniel Shayman Blog, Marketing, Marketing Use Cases, Media, Retail, Use Cases

What is Predictive Segmentation And Why Does It Matter By Danny Shayman Summary: Predictive segmentation is a modern approach to grouping customers by their propensity to take action, such as

When the Market Changes and Your Segmentation Doesn’t

06/23/2020 Daniel Shayman Blog, Marketing, Marketing Use Cases, Media

When the Market Changes and Your Segmentation Doesn’t By Mark Ailsworth Segmentation. Personas. Targetable audiences. These are all examples of the way a company views its customers. And the way