Mark Ailsworth
When to Refresh Your Audience Segmentation? (Note: It Doesn’t Have to Be Tied to the Calendar Anymore)
When to Refresh Your Audience Segmentation? (Note: It Doesn’t Have to Be Tied to the Calendar Anymore) By Mark Ailsworth Marketers…have you refreshed your audiences since the start of the
We Can Tell You If You Need to be Concerned—or Not Worry at All—If iOS14’s New Change Will Impact Your Location-Based Data Marketing Programs
We Can Tell You If You Need to be Concerned—or Not Worry at All—If iOS14’s Change Will Impact Your Location-Based Data Marketing Programs By Mark Ailsworth Back in June, Apple
Your Location-Based Data Practice: To Build or Buy? The Pros and Cons
Your Location-Based Data Practice: To Build or Buy? The Pros and Cons By Mark Ailsworth Leveraging data has become the norm for marketers these days. In fact, there really aren’t
Location-Based Data for Customer, Advertising, and Competitive Insights
Location-Based Data for Customer, Advertising, and Competitive Insights By Mark Ailsworth Today’s modern marketers are expected to be data-driven, with every choice backed by a data component which guides decision
