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Explainable AI

04/12/2018 Dave Irwin

What is Explainable AI (XAI)? The black box challenge surrounding machine learning has been discussed at length for years for one main reason – the need for trust.

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy?

05/19/2020 Daniel Shayman Blog, Identity, Marketing, Marketing Use Cases, Media, Retail

Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data

LEVERAGE ONE-TO-ONE A/B MEASUREMENT TO DRIVE INCREMENTAL UPLIFT

09/26/2019 Danny Shayman Blog, Financial, Marketing, Media, Retail

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

AI & Machine Learning In Fraud Detection

07/26/2019 Danny Shayman Fraud

AI & Machine Learning In Fraud DetectionFraud is unfortunate—but it happens. According to the Association of Certified Fraud Executives (ACFE), organizations worldwide lose five percent of their annual revenues thanks