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Explainable AI
What is Explainable AI (XAI)? The black box challenge surrounding machine learning has been discussed at length for years for one main reason – the need for trust.
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What is the Right Granularity for Your Segmentation?
What is the Right Granularity for Your Segmentation? By Danny Shayman There are two primary reasons that most marketing organizations segment their customers. First, it helps to break down the
How Good is Your Customer Segmentation? Grade Yourself.
How Good is Your Customer Segmentation? Grade Yourself. by Danny Shayman It’s absolutely imperative to get segmentation right because of the cascading business decisions made based on how you divide
Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong?
Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong? by Danny Shayman To even suggest that your entire customer base should be messaged
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