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Explainable AI
What is Explainable AI (XAI)? The black box challenge surrounding machine learning has been discussed at length for years for one main reason – the need for trust.
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Top Applications of AI in Marketing
The Top Applications of AI in MarketingArtificial intelligence once seemed like it was reserved for science fiction; something people could imagine, but not actually use. However, AI has been around
Dynamic Customer Segmentation: The Next Evolution in Marketing
Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.
How Explainable Machine Learning Enhances Credit Card Fraud Prevention
Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.
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