Marketing
How GDPR is Going to Change Digital Advertising
Facebook recently announced that it will no longer support 3rd Party Data Partner Categories or enable advertisers to create campaigns against custom audiences in their platform due to privacy regulations.
CIO Journal Coverage
According to CIO Magazine, May 2nd, 2018, major brands are intensely searching for explainable AI solutions for several reasons spanning guarding against ethical and regulatory breaches to understanding when to override machine based decisions or how to improve them in the future.
Explainable AI is Responsible AI
In Cognilytica Research’s briefing note on simMachines, January, 2018, it highlights the black box challenge of today’s AI machine learning technologies and the fundamental problems lack of explainability causes.
Increase Campaign Precision and Relevancy with Dynamic Predictive Audiences
simMachines, Inc., the leader in Explainable AI / Machine Learning applications, announces the launch of their latest product—Dynamic Predictive Audiences designed for data companies, publishers and media platforms.
Dynamic Predictive Segmentation is the Future of Marketing
Today’s digitally-empowered customers have high expectations for relevant, highly personalized customer experiences. Companies must keep pace with these growing demands or they will be left behind by their more perceptive competition.
Similarity Based Machine Learning Provides AI Transparency and Trust
Similarity is a machine learning method that uses a nearest neighbor approach to identify the similarity of two or more objects to each other based on algorithmic distance functions.
5 Market Segmentation Challenges That Are About to Be Solved
Market segmentation is one of the most basic arms of business strategy. Firms bundle customers to understand their preferences, manage relationships with them, improve product and service offerings, and assess risk.
Dynamic Predictive Segmentation Will Upgrade Retailers Relevancy with Shoppers
It’s well known that the “Amazon effect” is wreaking havoc on retailers’ ability to lure and retain shoppers because of their inability to predict what motivates customers to buy and to be relevant in the moment of interaction.
AI Enabled Customer Segmentation Will Transform Marketing
Marketers are missing opportunities when they use static segmentation, which is not predictive of customer behavior and fails to take customer context into account.
Machine Learning with Transparency Changes the Art of the Possible in Marketing
Most marketers are just beginning to explore machine learning applications. Machine learning is already providing tremendous analytic efficiency gains and increased precision.
