Market segmentation is one of the most basic arms of business strategy. Firms bundle customers to understand their preferences, manage relationships with them, improve product and service offerings, and assess risk.
Welcome to the rebirth of AI. Computational experts have taken inspiration from cognitive neuroscience for decades, but technical advances leading to the proliferation of data, efficient storage methods for it, faster processing techniques, and accessible scripting languages have brought classic algorithms to the forefront of cutting edge technology.