Bringing Transparency to Provide the Why Behind the Buy
simMachines is engaged with leading digital ad service providers to solve complex digital advertising challenges – providing algorithm transparency to ad buyers, improving campaign precision via dynamic predictive segmentation, and both integrating and mining broader data sets more efficiently. We enable our digital ad service partners to achieve significant internal efficiencies, so analytic teams can spend more time on developing new insights, innovation, and results for clients.
We provide machine learning software that improves the speed, precision, and yield of digital campaigns, while providing full transparency into “the why behind the buy.”
Dynamic Predictive Customer Segmentation with Transparency
Performance Impact
Increase digital ad campaign speed and precision while increasing efficiency.
Business Results
Increase campaign volume, frequency and performance while reducing costs and enabling full transparency.
“Transparency is absolutely important. I was hammering reps at (our current platform) to be transparent about what the segments are and who goes into them. And they couldn’t give us answers.”
– VP of Omnichannel Marketing, Retailer
Capture The Customer Moment With Dynamic Predictive Segmentation, a January 2018 commissioned study conducted by Forrester Consulting on behalf of simMachines
Media Research and Planning
Performance Impact
Systematically perform granular level analysis of media sources and how they align to client target audiences and objectives.
Business Results
Provide a new level of machine driven reporting and planning that drives media efficiency and effectiveness and increases client satisfaction.
