Beyond the Black Box: Machine Learning Predictions with the Why
simMachines powerful machine learning technology with “the Why” enables partners to quickly upgrade martech/adtech solutions, analytic tools, and modeling/insight services for clients.
We live in a world of one-to-moment marketing, requiring businesses to maintain a dynamic view of customers and to create contextual engagement across channels and devices. To make this possible, businesses must anticipate the customer’s needs, and deliver relevant experiences. simMachines provides the necessary machine learning functionality to help marketing, fraud and compliance service products further support their clients in today’s demanding consumer landscape.
“42% of marketers are interested in or plan to implement dynamic predictive segmentation in the next 12 months.”
Capture The Customer Moment With Dynamic Predictive Segmentation, a January 2018 commissioned study conducted by Forrester Consulting on behalf of simMachines