Your Segmentation is the Way Your Marketing Org Sees the World…What if Yours is All Wrong? by Danny Shayman To even suggest that your entire customer base should be messaged
Location-Based Marketers: Are You Missing a Key Ingredient to Your Location Data Strategy? by Danny Shayman Location data intelligence has become one of the most important—if not the most important—data
Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.