AI Enabled Audience Analytics

Media companies need to acquire, grow and retain subscribers and viewers across channels & platforms in an increasingly fragmented media world. simMachines provides game changing machine learning software that improves subscriber marketing, sales and service results, ad sales, media research, and inventory planning/optimization.

“Static segmentation is not sufficient in the digital age.”

Capture The Customer Moment With Dynamic Predictive Segmentation, a January 2018 commissioned study conducted by Forrester Consulting on behalf of simMachines

Machine Learning for Telecom & Media

simMachines provides these applications, among others, for global media companies who are looking to upgrade their ability to integrate broader data sets for audience segmentation, analysis, trending, lifecycle management, ad sales support and inventory optimization.

Dynamic Predictive Customer Segmentation

Reveal granular machine driven customer clusters instantly for greater marketing and advertising campaign precision and speed.

Contextual Customer Experience Predictions

Leverage predictions and their driving factors to anticipate the context and next best action of every customer interaction.

Subscriber Lifecycle Predictions

Achieve 20% – 100% lift in analytic performance across all dimensions of the subscriber lifecycle.

Intelligent Call Center

Uncover the cause & effect of training scripts and offers with actual call content, agent performance, and outcomes.

Media Consumption Trending

Evaluate shifting patterns in media consumption to predict and adjust what, where, and when viewers will be watching.

Audience to Inventory Optimization

Align advertiser with inventory more precisely to achieve desired reach & frequency while maximizing CPM.

Social Media Content Clustering

Find and group distinctive social media commentary to uncover the patterns in what customers actually think.

Sales/Service Hiring Predictions

Hire the best sales and service agents based on their resumes, applications and social media profiles to reduce turnover.

Use cases

simMachines supports media sales and marketing use cases for media and telecommunications companies.

Churn Prevention

Large international telecommunications provider needed to reduce churn for pre-paid phone cards.

Audience Digital Measurement

DataPulse is a joint venture between JAS Global Advisors and simMachines. The joint venture was formed around combining unique data assets for internet traffic monitoring with simMachines similarity-based machine learning technology.

Employee Hiring

A large cloud service provider was experiencing high employee turnover.

Recent news in telecom & mediaALL NEWS ON OUR BLOG

Uncover Actionable Insights Using XAI
Dave Irwin | 28, February

Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.

You Don’t Have to Sacrifice Machine Learning Precision for Explainability
Dave Irwin | 13, December

Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.

How Machine Learning Benefits Ad Targeting
Dave Irwin | 09, November

Ad spend efficiency in online advertising has never been more important.  Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately.  The result is poor measurement and ad waste.

Learn more about working with simMachines