AI-Enabled Audience Analytics
Media companies need to acquire, grow and retain subscribers and viewers across channels & platforms in an increasingly fragmented media world. simMachines provides game changing machine learning software that improves subscriber marketing, sales and service results, ad sales, media research, and inventory planning/optimization.
“Static segmentation is not sufficient in the digital age.”
Capture The Customer Moment With Dynamic Predictive Segmentation, a January 2018 commissioned study conducted by Forrester Consulting on behalf of simMachines
Machine Learning for Telecom & Media
simMachines provides these applications, among others, for global media companies who are looking to upgrade their ability to integrate broader data sets for audience segmentation, analysis, trending, lifecycle management, ad sales support and inventory optimization.
Dynamic Predictive Customer Segmentation
Contextual Customer Experience Predictions
Subscriber Lifecycle Predictions
Intelligent Call Center
Media Consumption Trending
Audience to Inventory Optimization
Social Media Content Clustering
Sales/Service Hiring Predictions
See it in action
Use cases
simMachines supports media sales and marketing use cases for media and telecommunications companies.
Churn Prevention
Large international telecommunications provider needed to reduce churn for pre-paid phone cards.
Audience Digital Measurement
DataPulse is a joint venture between JAS Global Advisors and simMachines. The joint venture was formed around combining unique data assets for internet traffic monitoring with simMachines similarity-based machine learning technology.
