LEVERAGE ONE-TO-ONE A/B MEASUREMENT TO DRIVE INCREMENTAL UPLIFT

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.

AI & Machine Learning In Fraud Detection

  07/26/2019   David Irwin   Fraud

AI & Machine Learning In Fraud DetectionFraud is unfortunate—but it happens. According to the Association of Certified Fraud Executives (ACFE), organizations worldwide lose five percent of their annual revenues thanks

Top Applications of AI in Marketing

  06/17/2019   David Irwin   Marketing

The Top Applications of AI in MarketingArtificial intelligence once seemed like it was reserved for science fiction; something people could imagine, but not actually use. However, AI has been around

Dynamic Customer Segmentation: The Next Evolution in Marketing

  05/17/2019   David Irwin   Blog, Marketing

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.