Top Applications of AI in Marketing

  06/17/2019   David Irwin   Marketing

The Top Applications of AI in MarketingArtificial intelligence once seemed like it was reserved for science fiction; something people could imagine, but not actually use. However, AI has been around

Dynamic Customer Segmentation: The Next Evolution in Marketing

  05/17/2019   David Irwin   Blog, Marketing

Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.