AI Enabled Customer Segmentation Will Transform Marketing

AI Enabled Customer Segmentation Will Transform MarketingExecutive Summary of a Forthcoming Study from Forrester Consulting1 Marketers are missing opportunities when they use static segmentation, which is not predictive of customer

Machine Learning with Transparency Changes the Art of the Possible in Marketing

Machine Learning with Transparency Changes the Art of the Possible in MarketingMost marketers are just beginning to explore machine learning applications.  Machine learning is already providing tremendous analytic efficiency gains

Similarity Cracks the Code Of Explainable AI

Similarity Cracks the Code Of Explainable AIBy Emily Webber There is nothing more basic to thought and language than our sense of similarity; our sorting things into kinds. W.V. Quine,

Speed to Insight – How Marketers Can Achieve Long Term Competitive Advantage

Speed to Insight – How Marketers Can Achieve Long Term Competitive AdvantageMachine learning helps level the playing field for all marketers if applied effectively, because it can quickly be deployed

Marketers Need Granular Transparency Behind Machine Learning Predictions

Marketers Need Granular Transparency Behind Machine Learning Predictions Demand for explainable AI over the last year has started to ramp up from a variety of perspectives. DARPA, the Defense Advanced

Revealing the Secrets of AI or Killing Machine Learning?

  08/22/2017   Dave Irwin   Financial   No comments

Forbes.com The General Data Protection Regulation (or GDPR) going into effect in the EU in 2018 requires that algorithms used to make credit or insurance decisions must be explainable to

The Financial World Wants to Open AI’s Black Boxes

  08/22/2017   Dave Irwin   Financial   No comments

TechnologyReview.com, April 13, 2017 For financial services firms, the fact that artificial intelligence algorithms are “black boxes” that don’t enable them to explain decisions is a major problem to due

McKinsey’s 2016 Analytics Study Defines the Future of Machine Learning

  08/22/2017   Dave Irwin   Retail   No comments

Forbes Tech, December 18, 2016 This is a synopsis of key findings from McKinsey Global Institute’s Study: The Age of Analytics, Competing in a Data Driven World. Machine Learning’s potential

Sure AI is Powerful But Can We Make It Accountable?

  08/22/2017   Dave Irwin   Marketing   No comments

Wired Magazine Not being able to explain why a machine is predicting what it is predicting is a big issue for consumer-facing companies that need to be competitive by using

Key Trends in Machine Learning and AI

  08/22/2017   Dave Irwin   Marketing   No comments

Key Trends in Machine Learning and AI Techcrunch.com If your company isn’t using machine learning to detect anomalies, recommend products or predict churn it will be soon. However, understanding the