5 Market Segmentation Challenges That Are About to Be Solved

5 Market Segmentation Challenges That Are About to Be SolvedBy Emily Webber It’s one thing to create a segment, but understanding why you’re segmenting, if it’s effective, and measuring it—these

Dynamic Predictive Segmentation Will Upgrade Retailers Relevancy with Shoppers

  11/30/2017   Dave Irwin   Marketing, Retail   No comments

Retailers Emails are Misfires for Many Holiday Shoppers – Dynamic Predictive Segmentation Will Help It’s well known that the “Amazon effect” is wreaking havoc on retailers’ ability to lure and

AI Enabled Customer Segmentation Will Transform Marketing

AI Enabled Customer Segmentation Will Transform MarketingExecutive Summary of a Forthcoming Study from Forrester Consulting1 Marketers are missing opportunities when they use static segmentation, which is not predictive of customer

Machine Learning with Transparency Changes the Art of the Possible in Marketing

Machine Learning with Transparency Changes the Art of the Possible in MarketingMost marketers are just beginning to explore machine learning applications.  Machine learning is already providing tremendous analytic efficiency gains

Similarity Cracks the Code Of Explainable AI

Similarity Cracks the Code Of Explainable AI By Emily Webber There is nothing more basic to thought and language than our sense of similarity; our sorting things into kinds. W.V. Quine,

Speed to Insight – How Marketers Can Achieve Long Term Competitive Advantage

Speed to Insight – How Marketers Can Achieve Long Term Competitive AdvantageMachine learning helps level the playing field for all marketers if applied effectively, because it can quickly be deployed

Marketers Need Granular Transparency Behind Machine Learning Predictions

Marketers Need Granular Transparency Behind Machine Learning Predictions Demand for explainable AI over the last year has started to ramp up from a variety of perspectives. DARPA, the Defense Advanced

Revealing the Secrets of AI or Killing Machine Learning?

  08/22/2017   Dave Irwin   Financial   No comments

Revealing the Secrets of AI or Killing Machine Learning? Forbes.com The General Data Protection Regulation (or GDPR) going into effect in the EU in 2018 requires that algorithms used to

The Financial World Wants to Open AI’s Black Boxes

  08/22/2017   Dave Irwin   Financial   No comments

The Financial World Wants to Open AI’s Black Boxes TechnologyReview.com, April 13, 2017 For financial services firms, the fact that artificial intelligence algorithms are “black boxes” that don’t enable them

McKinsey’s 2016 Analytics Study Defines the Future of Machine Learning

  08/22/2017   Dave Irwin   Retail   No comments

McKinsey’s 2016 Analytics Study Defines the Future of Machine Learning Forbes Tech, December 18, 2016 This is a synopsis of key findings from McKinsey Global Institute’s Study: The Age of