AI Enabled Audience Analytics

Media companies need to acquire, grow and retain subscribers and viewers across channels & platforms in an increasingly fragmented media world. simMachines provides game changing machine learning software that improves subscriber marketing, sales and service results, ad sales, media research, and inventory planning/optimization.

Machine Learning for Telecom & Media

simMachines provides these applications, among others, for global media companies who are looking to upgrade their ability to integrate broader data sets for audience segmentation, analysis, trending, lifecycle management, ad sales support and inventory optimization.

Dynamic Predictive Customer Segmentation

Reveal granular machine driven customer clusters instantly for greater marketing and advertising campaign precision and speed.

Contextual Customer Experience Predictions

Leverage predictions and their driving factors to anticipate the context and next best action of every customer interaction.

Subscriber Lifecycle Predictions

Achieve 20% – 100% lift in analytic performance across all dimensions of the subscriber lifecycle.

Intelligent Call Center

Uncover the cause & effect of training scripts and offers with actual call content, agent performance, and outcomes.

Media Consumption Trending

Evaluate shifting patterns in media consumption to predict and adjust what, where, and when viewers will be watching.

Audience to Inventory Optimization

Align advertiser with inventory more precisely to achieve desired reach & frequency while maximizing CPM.

Social Media Content Clustering

Find and group distinctive social media commentary to uncover the patterns in what customers actually think.

Sales/Service Hiring Predictions

Hire the best sales and service agents based on their resumes, applications and social media profiles to reduce turnover.

See it in action

Use cases

simMachines supports media sales and marketing use cases for media and telecommunications companies.

Churn Prevention

Large international telecommunications provider needed to reduce churn for pre-paid phone cards.

Audience Digital Measurement

DataPulse is a joint venture between JAS Global Advisors and simMachines. The joint venture was formed around combining unique data assets for internet traffic monitoring with simMachines similarity-based machine learning technology.

Employee Hiring

A large cloud service provider was experiencing high employee turnover.

Recent news in telecom & mediaALL NEWS ON OUR BLOG

Learn more about working with simMachines