Bringing Transparency to Provide the Why Behind the Buy
simMachines is engaged with leading digital ad service providers to solve complex digital advertising challenges – providing algorithm transparency to ad buyers, improving campaign precision via dynamic predictive segmentation, and both integrating and mining broader data sets more efficiently. We enable our digital ad service partners to achieve significant internal efficiencies, so analytic teams can spend more time on developing new insights, innovation, and results for clients.
We provide machine learning software that improves the speed, precision, and yield of digital campaigns, while providing full transparency into “the why behind the buy.”
Dynamic Predictive Customer Segmentation with Transparency
Increase digital ad campaign speed and precision while increasing efficiency.
Increase campaign volume, frequency and performance while reducing costs and enabling full transparency.
Media Research and Planning
Systematically perform granular level analysis of media sources and how they align to client target audiences and objectives.
Provide a new level of machine driven reporting and planning that drives media efficiency and effectiveness and increases client satisfaction.